HOTPOP - BRAND IDENTITY / MARKETING STRATEGY / PRESENTATION / PACKAGE / MENU DESIGN (2016 - ONGOING)
HotPop is a growing franchise of freshly baked soft pretzels and soda pops targeting the European market opening their first store July 2017.
HotPop came to FFFuture asking us to develop their brand from the ground up. Our scope of work included conceptualizing the brand’s name, developing a branding and marketing strategy, and designing their retail mall environment.
Our vision was to create a truly unique design concept with eye-catching visuals and an inviting atmosphere.